Cameron JJ Young
Showcasing the beauty of small town working-class life.
Image Gallery
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About Cameron
My Story
Cameron JJ Young, a British photographer and art director, finds inspiration in the juxtaposition between the beauty and mundanity of small-town life in the North West of England. He aims to counteract stereotypical portrayals of the working class in the media, expressing, “I want my work to act as a counter-argument to ‘poverty porn.'” Drawing inspiration from his own experiences and those who grew up around him, Young intends to decentralise the fashion industry in the UK from London. As the recipient of a prestigious Jane Rapley Scholarship, Young has been able to build sophisticated worlds in his work, ensuring that “every last detail, from the piece of paper on a desk to the photo in a frame in the background of a shot, means something.”
Collaborations
Collaborate With Me!
At Cameron JJ Young, I believe that the right collaboration can bring any vision to life. I've been thrilled to work with industry leaders in the Luxury Fashion Industry and continue to build and develop these relationships.
1GRANARY
"Cameron JJ Young is a photographer and art director from the Northwest of England. Having explored artificial intelligence in his past work, his latest project focuses on the exploitation of working-class aesthetics.
For him, coming from a working-class background and what would be considered a ‘deprived’ area of northern England, the poverty porn he talks of has always been slightly jarring to him. He says: "You see it every day with big brands capitalising on the aesthetic of poverty whilst those communities are some of the most under-represented in the fashion industry. If we increase the accessibility of the industry, I believe the fetishisation of our communities will reduce drastically as we can be more in control of our narratives and stories and not set dressing for the middle and upper-class elite."
Interview with: Pedro Maia Serpa De Vasconcelos
"Cameron JJ Young, a British photographer and art director, finds inspiration in the juxtaposition between the beauty and mundanity of small-town life in the North West of England. He aims to counteract stereotypical portrayals of the working class in the media.
As the recipient of a prestigious Jane Rapley Scholarship, Young has been able to build sophisticated worlds in his work, ensuring that every last detail, from the piece of paper on a desk to the photo in a frame in the background of a shot, means something."
W1 Creates Press Writeup
Cameron Young's exploration of mental health amidst the lockdown echoes the sentiments of many during the challenging times of the pandemic. Through his lens, he offers viewers a raw and unfiltered glimpse into his personal struggles and triumphs. Each photograph is a testament to resilience, vulnerability, and the human spirit's capacity to endure.
The W1 Creates exhibition at Flannels provides a platform for Young's art to transcend boundaries and spark meaningful conversations about mental health and resilience. In a society grappling with unprecedented challenges, his photographs offer solace and understanding to those who have felt the weight of isolation and uncertainty. As the neon lights of Oxford Street illuminate the night, Young's work resonates with authenticity and emotional depth.